WHAT IS TIKTOK ALL ABOUT?
GenZ's new social platform of choice
TikTok surpassed growth predictions in 2022 and is fast approaching 10M UK users aged 18-24, and over 7M users 25-34. 80% of TikTok users say that the app is "the most entertaining platform" they use.
Authentic entertainment
People bring their authentic selves to TikTok. Creative no longer needs to be highly produced and effective creative can be deceptively easy to produce.
Impactful and flexible solutions
70% of TikTok users watch ads on TikTok with audio, all formats are full-screen for 100% SOV, and can easily be elevated with interactive add-ons.
The Key Features
New e-commerce opportunities
Use TikTok as a full-funnel solution by installing the TikTok pixel to track on-site events, retarget your site visitors, and create data-driven lookalike audiences to achieve any business objective.
HOW YOUR BRAND CAN STAND OUT
Increase dwell time and engagement through a increasingly-wide variety of interactive add-ons, such as voting stickers, countdowns and 'Super Likes'.
Show off what makes your brand unique
Capture attention with full-screen, immersive vertical video, targeted through a robust set of first-party interests and video consumption behaviours.