What is Snapchat All About?
Snapchat is the platform of choice for highly engaged teenagers.
Content is only available for 24 hours at a time, incentivising people to use Snapchat every day to avoid missing out.
Snap Ads give brands the full attention of Snapchat users with 10- second full-screen videos.
Utilize impact-full native video ads that showcase brands to users in the same way that they view organic content.
Start reaching people on a rapidly growing video platform that saw a 350% increase in video views between 2015 and 2016.
With more than 10 billion video views every day and 38% of 16-19 year olds in the UK using Snapchat on any given day, Snapchat is the future of video on social media.
The Key Features
Snap ads draw users in to provide great brand awareness and then allow them to engage with brands further by swiping up to reveal web pages, app install options or long-form videos.
Give users the shortest possible path to the actions you want them to take. Websites open instantly within the Snapchat app, avoiding loading times, while a swipe and a tap is all that’s needed to download an app or view more video content.
Users are very engaged with brands on Snapchat, which boasts swipe up rates that are 5 times higher than the CTRs of comparable platforms.
Utilise precise targeting options, including Snap Audience Match, which allows brands to target existing customers and lookalike audiences on Snapchat alongside diverse lifestyle categories.